deValence—Common Sense; Addressed to the Inhabitants of Design

deValence—Common Sense; Addressed to the Inhabitants of Design

An exhibition presenting deValence,a Paris-based creative studio
specializing in contemporary art, architecture, theater, and cultural arts

GYRE GALLERY seeks out creators working in genres including art, architecture, design, literature, film, and music. It curates and presents exhibitions based on concepts and methodologies that go beyond the realm of each genre.
Now, GYRE GALLERY welcomes deValence, a Paris-based creative studio that is attracting keen interest from around the world.
DeValence is involved in graphic design in the fields of contemporary art, architecture, theatre, and cultural arts, and this resonates with GYRE GALLERY’s genre-spanning concept. DeValence’s unique design techniques and communicative prowess are well-regarded in every sphere, and the studio has worked on projects for the Venice Biennale, Cartier Foundation for Contemporary Art, Pompidou Centre, Théâtre de la Commune, the Maison&Objet international interior design fair, and Harvard University, as well as leading French contemporary artists including Pierre Huyghe, Raphaël Zarka, and Saâdane Afif.

  • La Commune, centre dramatique national, Aubervilliers
    100 x 150cm
  • La Commune, centre dramatique national, Aubervilliers
    100 x 150cm
  • La Commune, centre dramatique national, Aubervilliers
    100 x 150cm
  • La Commune, centre dramatique national, Aubervilliers
    100 x 150cm
  • Fondation Cartier
    pour l’art contemporain
    100 x 150cm
  • Fondation Cartier
    pour l’art contemporain
    100 x 150cm
  • Harvard Graduate School of Design, GSD Talks
    50,8 x 76,2cm
  • Harvard Graduate School of Design, GSD Talks
    50,8 x 76,2cm
  • David Hockney,
    Centre Pompidou
    24,5 x 29cm
  • Rendez-vous, Villa Kujoyama
    22 x 30cm
  • Dada, Centre Pompidou
    21,3 x 28,3cm
  • Pierre Huyghe, CentrePompidou,
    20,7 x 28 cm,English version
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DeValence’s graphic designs incorporate rigorous and effective visual systems through typography that promotes visual effects, with the intention of inducing the reader to actively take in the design. In parallel with the design work, deValence has established a publishing house, B42, which publishes books on visual culture, including design. It also actively offers tools for exploring the role of designers in visual culture and society.
This exhibition, deValence—Common Sense; Addressed to the Inhabitants of Design, introduces visitors to deValence’s projects, ranging from the past to the most recent projects, and delves into the studio’s foundational theme of design as creation. “Common Sense” comes from the words of Thomas Paine, who was deeply involved in both the American and French Revolutions. By taking a sociological approach to the question of what kind of design represents the spirit of the times in today’s increasingly complex and diverse environment, the exhibition reveals the multifaceted and diverse nature of deValence’s work.

deValence

Established in Paris in 2001, deValence is headed by Alexandre Dimos and Ghislain Triboulet. The studio now operates mainly in the fields of contemporary creative arts, design, theatre, publishing and architecture. In parallel with its design work, deValence has always been involved in projects to promote thought on graphic design, particularly through the organization of conferences. This led to Alexandre Dimos’ creation in 2008 of the B42 publishing house, a venture providing the essential complement to deValence, specializing in the fields of design, typography, architecture and social sciences. Works published by B42 include books by Jost Hochuli, Bunpei Yorifuji, Robin Kinross and John Berger, as well as the magazine Back Cover. Ever since his residency at Villa Kujoyama in 2012, Alexandre Dimos has maintained strong links with Japan and publishes articles and translations on Japanese graphic design. He is a member of the AGI.
Works produced by the studio are held in Japan in the collections of the DNP Foundation for Cutural Promotion and in France in the collections of the Centre national des arts plastiques (Cnap), the Musée des arts décoratifs, the Bibliothèque nationale de France, le Frac des Pays de la Loire (Regional Contemporary Art Collections), and le Signe, centre national du graphisme (Chaumont). In 2019, deValence was awarded the Grand Prix of the Biennale internationale de design graphique de Chaumont and was invited by the DNP Foundation for Cultural Promotion for a monographic exhibition at kyoto ddd gallery.

Photo: Jérémie Souteyrat

deValence
—Common Sense;
Addressed to the Inhabitants of Design

Organizer
GYRE
Dates
December 10, 2021–February 13, 2022
Venue
GYRE GALLERY
GYRE 3F, 5-10–1 Jingumae, Shibuya-ku, Tokyo.
Tel.03-3498-6990
Holiday closure
December 31, 2021 and January 1, 2022. Reopens at 1:00pm on January 2, 2022
Curator
Takayo Iida (Director of the Sgùrr Dearg Institute for Sociology of the Arts)
Venue Design
Ryuya Umezawa (ALA Inc.)
Design
Nanami Norita
PR
HiRAO INC
Design collaboration
COVA (Taketo Kobayashi and Hikaru Takata)
Photography collaboration
Mori Koda
Sponsors
Institut français/France, Fondation franco-Japonaise Sasakawa
Patrons
Ambassade de France au Japon, Institut français du Japon