”KENZO Omotesando” will be opening at GYRE 3F on December 15th (Saturday).

The new,150㎡ KENZO store features the latest retail store concept created by the brand’s creative directors Carol Lim and Humberto Leon, providing a perfect opportunity for customers to experience the KENZO universe.

Dedicated to KENZO’s collections for women and men, accessories, footwear, leather goods, and kids, the store is part of an all-immersive brand experience for customers of the storied French fashion house. Upon moving through the store, the medley of materials and minerals such as concrete, white cement, mirrors and varying tones of marble unexpectedly merge together to create this singular and effortless KENZO shopping experience. Accessories shelves and hanging structures for garments in steel and aluminum, contrast to the colorful geometric tiger-stripe rugs while at the same time separating men’s and women’s areas by color. Offering a more engaging shopping experience, electronic screen provides extra digitalized space to present each season’s major themes via animation or specially considered fashion films.

About KENZO
KENZO was founded by Japanese designer, Kenzo Takada in Paris in 1970. With its colorful prints and declaration of freedom, KENZO shook up the couture codes of the time by irreverently breaking the rules. In 2011, Humberto Leon and Carol Lim took post as Co-Creative Directors. At the core of their approach, travel, culture and fashion manifest in all that they do. KENZO has become known for its groundbreaking collaborations with avant-garde artists, musicians, actors, and designers.

www.kenzo.com