Passing through the long and elegant shop curtains at the entrance, you notice a massive Shinto shimenawa rope. The shop is a bright, open space looking out onto the tree-lined avenue of Omotesando. The entire store is laid with a flooring made of Ryukyu limestone possessing a texture formed by fossil patterns.

Hiroki Nakamura’s aesthetic sense pervades the shop, which is made in conformance with his own conceptual design. Fabricated using a natural ramie material called choma that is durable and permeable, the shop curtains serve as a boundary and also connect the space in a loose way. The store prioritizes the concept of “Ma,” which is a Japanese way of thinking about space and time.

The store also features fittings, antique furniture, and precious art that Hiroki Nakamura has collected over many years. The items selected for this place in particular accent this tranquil space and emphasize their uniqueness, completely unconstrained by nationality, period, category, and value systems.

The rotating fixtures that were an iconic part of the previous store have been updated so as to produce a greater feeling of openness while retaining their essential character. The visvim nature of the store is highlighted by the numerous fine articles collected from around the world, such as the counter of Bubinga (African Rosewood) made by artisans with a traditional Japanese naguri finish, artwork by Alexander Girard, and a tree trunk mortar reconstructed into a chair.

Visvim creates a distinctive worldview, blending together long-cherished traditions, antique items, and elements from various cultures. Utilizing the brand’s approach to creating products, this shop allows you to experience firsthand visvim’s brand concept of "living your life by maintaining the importance of being true to yourself."